On May 12, 1939, the Eagle Valley Enterprise published an article thanking local firms that helped build Eagle County. After ten years of Depression economics, businesses were hard-pressed to stay open. Of particular interest is the acknowledgement that local merchants support the communities in which they’re located: “Do mail order houses to that? Do peddlers or out of town business interests of any nature do it? They take but never put, and you can’t keep on taking from anything without eventually impoverishing it and have nothing left from which to take for either you or the merchant. Isn’t it good logic and common sense then for you to patronize these local merchants who have helped and will continue to help make this a finer community for you and your children and their children also?” Almost 75 years later, it’s hard to disagree with that sentiment. There were over 40 businesses listed and, happily, we have some historical photos to add to the paper’s text.
Verso of the receipt issued to H. Nottingham by Bob's Place [Minturn Colo.], R.A. Collins, Prop., Drugs, Sundries, Soda Fountain, on March 20 [no year], for 3 quarts of milk @ .30 each. Clerk's initials: L. C.
Carlson’s I.G.A. Store, Basalt, Colorado: “The grass is not greener farther away. It only looks greener. In buying merchandise you can’t do better by going far away either. You’ll do just as well right here in Basalt by trading with the Carlson I.G.A. Store, founded here in 1932, by A. F. Carlson, and you’ll save yourself a lot of time and travel, too.”
J. P. Oleson, Inc., Gypsum, Colorado: “Back in 1904, Mr. J. P. Oleson started this general merchandise business in a rather small way. But he started it right, with the right merchandise, the right principles and the right idea of treating people right. Naturally, the business grew. .. You’ll always get real values and real service at the J. P. Oleson, Inc., Store.”
Independent Lumber Company, Eagle, Colorado: “If you have hesitated to make needed repairs and improvements because you thought they were expensive, then hesitate no longer. See A. B. Campbell, the manager, at the Independent Lumber Company. … It sells only good lumber and good building materials, Pabco paints, harness, refrigerators and Zenith radios.”
"After a 1933 fire destroyed several downtown buildings, the next business to build in that space was the Independent Lumber Company. The lumber company moved to Chambers Avenue (Across the Eagle River) in the early 1980s. The Eagle Town Hall is now located on the corner where this building once stood." -- Kathy Heicher, Early Eagle p.110
The Edwards Store, Edwards, Colorado: “Madam, your shopping troubles are over if you’ll do your buying at the general store of Mr. and Mrs. D. C. Thomas who for thirteen years have catered to the household needs of Edwards people. … A real one-stop store.”
The Avon Store, Avon, Colorado: “This general store at Avon has, ever since its inception eight years ago, played an important role in the commercial life of Eagle county. It is a local firm that is dedicated to local interest, featuring nationally known products. Chas. Thomas, the owner, knows the community’s merchandise needs, and you will always find what you want at this good store.”
Minturn Mercantile Company, Minturn, Colorado: “The name, Minturn Mercantile Company has, for the past fifteen years, been a name to conjure with in the grocery and market business. Because of the firm’s reliability it has become almost instinctive to think of the Minturn Mercantile Company when in need of staple or fancy groceries or fresh or cured meats.”
Holy Cross Garage, Red Cliff, Colorado: The automobile, not so many years ago, was considered a luxury. That day has passed. Now it is a necessity, playing a most important part in our every day life. … So when you buy one, it pays you to look very carefully into the merits of it and also into the qualifications of the man who sells it to you and who will undoubtedly service it for you, for he and his service are just as important as the car itself. Ford V-8 cars are sold by the Holy Cross Garage in business in Red Cliff since 1883 and now owned by W.W. Walsh.”